Brands Jump on Board the Instragram “Brand” Wagon.

In a quarterly study done by Simply Measured, Brands have been jumping on the Instagram “brand” wagon in the last quarter. Here are a summary of the reports findings. 

  • Brands are more active- 41% of brands post a minimum of 1 photo a week, up 7% from last year
  • Engagement is up- Engagement is up an amazing 35%. Brands have received over 4,800 engagements (likes, comments, etc…) on average for each photo they post.
  • Brands now have an audience- The number of brands with at least 100k followers has increased from 8 to 10. 26%of brands have a following of at least 10,000.
  • Cross Promotion- 98% percent of all photos shared by brands on Instagram are shared on Facebook. These photos have see a 30% increase quarter to quarter.

What do you feel is Instagram’s greatest value to brands? Let us know in the comments below.

Till next time, this is Frank Buttafarro, and you have been informed

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3 Tips to Improve Your Social Media Content Strategy via Likeable Media

ImageLikable Media posted an article on their blog,3 Tips to Improve Your Social Media Content Strategy in 2013 by Michele Weisman, I would like to give my take on this really interesting article. First off I would like to say that this article is a great read for any business trying to get their social media presence up and running. Likeable Media is truly an expert at their craft, and i mean that honestly, and this article reflects that.

To get into the content of the article; Michele states that the 3 tips that companies have to focus on are:

  1. Engage– Companies should focus on changing their monologue into a dialogue. Engaging with consumer allows you, as stated by Michele, “put the consumer in the center of your strategy.”
  2. Respond– Responding allows you to avoid a crisis and turn problems into solutions. Not responding to your consumers shows that you do not care and that becomes visible to your consumers.
  3. Be Visual- This tip kind of reinforces tip one. This is a way for a company to show their brand voice through images and engagement. If you stick to text and text only you give off the notion that your brand is a bland and boring brand. By adding pictures or questions to the text, a company can show that it is sociable and fun.    

I think that all these are great steps that are constantly overlooked by big businesses, especially the first 2.

Think Likeable got it right? Have any tips of your own? Leave a comment below.

Till next time this is Frank Buttafarro, and you have been informed

Racial Differences Among Social Media Usage

Pew Research center recently did a study examining which races and ethnicity use which types social media. Here are the results

  • African Americans are the most active on Twitter. 26 percent of African Americans use Twitter as opposed to 19 and 14 percent for Hispanic and Whites respectively.
  • Twitter usage as a whole is increasing. All of the numbers mentioned above are an increase from the same study that was conducted in 2010. African American usage doubled in that time span, while white users nearly tripled from 5 percent to 14 percent. Hispanics showed the smallest increase, 1 percent
  • Urban areas value Twitter. 20 percent of people living in urban areas use Twitter. as compared to 14 percent by suburbs and 12 percent by rural areas.
  • African Americans and Hispanics are also the most active on Instagram. 23 percent of African Americans and 18 percent of Hispanics use Instagram, as compared to 11 percent of whites.
  • Tumblr among the least favorite. Despite being around for more than 5 years, Tumblr is only used by 6 percent of those surveyed for the study.
  • Pinterest a favorite among white social media users. 18 percent of whites user Pinterest, which is equal to the usage African Americans and Hispanics combined.
  • Pinterest also a favorite among the financially secure. 41 percent of people who make over $50,0000 use Pinterest, while just 10 percent of people who make under $30,000 it.
  • Everyone and their grandmother uses Facebook, seriously. 35 percent of people 65 and older use Facebook.

Why is this important to know?  This makes media planning a little easier when you know where your target market is. If you are planning a campaign for African Americans and  Hispanics you will know to focus on Twitter and Instagram and not so much on Pinterest.

Till next time this is Frank Buttafarro, and you have been informed.

P.S  You can find a full summary on the report at AdAge, http://adage.com/article/digital/pew-study-blacks-index-twitter-whites-pinterest/239810/

Picture Perfect: How to Use Photos To Increase Your Social Media Following

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  1. Cross Promote– to get the most out of the pictures, don’t just share that photo on Instagram, but share across all your social media platforms. This not only promotes your photos but also allows your followers to learn of your other social media profiles
  2. Dont be Picky- Chances are that your are not a professional photographer so don’t worry about the quality of your picture because no else will.
  3. Show Emotion- Photos that cause the viewer to react, hopefully positively, tend to get the attention of your followers
  4. Share Images From Others- This is the best way to show your followers some love. Just remember to give credit where credit is due.
  5. Post Often- Posting often is a simple and easy way to keeping traffic coming to your page. Posting often gives something to constantly catch the eyes of your followers. It doesn’t stop here however, if your follower choose to engage you in these photos make sure you engage them back. Engagement is a simple task that is the key to your social media success

Have any tips on using pictures to expand your social media? Leave them in the comment below!

Till next time this is Frank Buttafarro, and you have been informed.

P.S. this post is inspired from Janine Popick’s article “Photos Are Social Media Gold”  from INC.com

How the Harlem Shake Took Over the World

Unless you have been living under a rock, you probably have heard of the video that has been taking over the world, The Harlem Shake.  The video starts with one person, usually wearing a helmet, starts dancing to the song, The Harlem Shake by Baauer, while his/her friends just go about their day. Then when the bass drops in the song, everyone in the room starts dancing and acting ridiculous till the end of the video. These videos are usually 30 seconds and everyone is doing it from Matt and Kim performing this at one of their concerts to almost every college student across the United States. Even my friends took an attempt at viral success with this video, but didn’t really work for them though.

So this left me wondering what about The Harlem Shake makes these videos so popular? Well according to Mashable, there are two parts that are key to success of the Harlem Shake. One is the anticipation of the moment when the bass drops and ridiculousness occurs and the second is that the videos are so short that we can easily consume multiple videos, without investing our whole day. Many believe these reasons are why the Harlem Shake will be the Gangman Style of 2013.

What do you think? can the Harlem Shake reach the success of the Gangman Style or will it just be a flash in the pan?

Let me know in the comments below.

Till next time is Frank Buttafarro, and you have been informed.