In a quarterly study done by Simply Measured, Brands have been jumping on the Instagram “brand” wagon in the last quarter. Here are a summary of the reports findings.
- Brands are more active- 41% of brands post a minimum of 1 photo a week, up 7% from last year
- Engagement is up- Engagement is up an amazing 35%. Brands have received over 4,800 engagements (likes, comments, etc…) on average for each photo they post.
- Brands now have an audience- The number of brands with at least 100k followers has increased from 8 to 10. 26%of brands have a following of at least 10,000.
- Cross Promotion- 98% percent of all photos shared by brands on Instagram are shared on Facebook. These photos have see a 30% increase quarter to quarter.
What do you feel is Instagram’s greatest value to brands? Let us know in the comments below.
Till next time, this is Frank Buttafarro, and you have been informed