I was just recently told by one of my co-workers of this documentary: Art & Copy. If you are someone in the advertising industry, this is definitely a documentary you want to watch. Advertising giants, like George Lois of Esquire Magazine, Dan Wieden and David Kennedy of Wieden and Kennedy, Lee Clow of TBWA and the mastermind behind Clow’s Beard, and many more give you their insights on the industry and the thought behind some of the greatest advertisements of all time.
This documentary shows us that every advertisement is, as put by George Lois, “poison gas”. It is suppose to make us feel a reaction, whether it makes you cry (like poison gas will make you do), laugh, or most importantly think.
Again if you have the time to watch this documentary, I suggest you do and always remember: