I was just recently told by one of my co-workers to watch this documentary: Art & Copy. If you are someone in the advertising industry, this is definitely a documentary you want to watch. Advertising giants, like George Lois of Esquire Magazine, Dan Wieden and David Kennedy of Wieden and Kennedy, Lee Clow of TBWA and the mastermind behind Clow’s Beard, and many more give you their insight on the industry and thought that went into some of the greatest advertisements of all time.
This documentary shows us that every advertisement is, as put by George Lois “poison gas”. It is suppose to make us feel a reaction when watching the advertisements. Whether that is to make you cry (like poison gas will make you do), laugh, or most importantly think.
Again if you have the time to watch this documentary, I suggest you do. An always remember: