#TMA20: The Recap

Hi Followers,

Just got back from the Dallas, where we were celebrating, The Marketing Arm’s 20th birthday celebration (Happy Birthday again TMA). It would be an understatement to say that they went above and beyond while celebrating their 20th birthday. When we first got there, we went into a big hall to listen to great speakers talk about how to succeed in our industry. We learned a lot about the culture that went into making TMA the great that they are today. Next Roy Spence gave an amazing keynote that kept the crowd entertained and even a little teary eyed, myself included (see video below).

The key take away I got from Roy Spence’s keynote was always build up your strengths, instead of focusing on your weaknesses, that way you will be great at something, then being mediocre at a bunch of things.

Or as put better by Ron Swanson:

After Roy Spence’s keynote address, is when the real fun began. We broke out into different sessions, and the one I took was Guitar class that was taught by Daniel Rocha (seriously you need to listen to him, which will be in a playlist below [with other great tunes]). My second sessions was Improv comedy, which is a great way to get to know your co-workers.

After we came back from our sessions, Ray Clark brought us back to the same room where the opening keynote was to give a speech himself. They brought up this idea called “the Pool” which was a crowdsource funding plan, with the help from Crowd Tilt, to help his employees pursue their dreams. Ray showed why he is the great leader that made TMA what it is today, and rewarded those who helped him do it (his employees).

At the end of the night TMA really went over the top and took us all out to a Bon Jovi Concert (who still rocks that stage at the age of 50). We spent three hours rocking out to Bon Jovi classics. You would think that this would cap off the night, but the night was still young. TMA took their employees that still had it in them for a open bar (well kind off, but with all else they offer you cant really complain) extravaganza. That was the end of the night (TMA sponsored portion of it).

As promised here is the playlist to recap the night:

Thanks for reading!

Till next time this is Frank,
and you have been informed.


Hello! Anyone Out There?

Hi followers,

Long time no see. Sorry for kind of abandoning you but:

Since my last post, I have landed an internship with an up and coming marketing agency, Cultur8. I work on the Jose Cuervo account, and for those who know me, can already see that this was a perfect match. We handle all POS materials for the brand and contribute to the overall brand rebuilding. Recently the focus has been on the launch of Cinge, a new cinnamon tequila.


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In addition to the work I do for the Jose Cuervo Account, I’m also the content curator of all social media accounts of Cultur8, if you want a fun and professional account to follow you should follow us, like us, and all that social media jargon on Instagram, Facebook, and Twitter.

Like Cultur8 on Facebook
Follow Cultur8 on Twitter
Follow Cultur8 on Instagram

While you are at it, You should follow me on Twitter too!

Well that is what I have been up to the past 4 months and I promise to do these updates more often.

Till next time

Best Times to Post on SocialMedia

Hey Followers,

It has been a while since my last post, sorry about that but the whole trying to graduate thing took priority. Well I’m back at it again, but I plan on taking a different approach this time. In addition to posting about advertising practices, I will also be informing you about my life post grad and my job quest.

Here is a cool infographic, courtesy of Social Caffeine, about the best times to post on Social Media. Hope you enjoy. 


Brands Jump on Board the Instragram “Brand” Wagon.

In a quarterly study done by Simply Measured, Brands have been jumping on the Instagram “brand” wagon in the last quarter. Here are a summary of the reports findings. 

  • Brands are more active- 41% of brands post a minimum of 1 photo a week, up 7% from last year
  • Engagement is up- Engagement is up an amazing 35%. Brands have received over 4,800 engagements (likes, comments, etc…) on average for each photo they post.
  • Brands now have an audience- The number of brands with at least 100k followers has increased from 8 to 10. 26%of brands have a following of at least 10,000.
  • Cross Promotion- 98% percent of all photos shared by brands on Instagram are shared on Facebook. These photos have see a 30% increase quarter to quarter.

What do you feel is Instagram’s greatest value to brands? Let us know in the comments below.

Till next time, this is Frank Buttafarro, and you have been informed

3 Tips to Improve Your Social Media Content Strategy via Likeable Media

ImageLikable Media posted an article on their blog,3 Tips to Improve Your Social Media Content Strategy in 2013 by Michele Weisman, I would like to give my take on this really interesting article. First off I would like to say that this article is a great read for any business trying to get their social media presence up and running. Likeable Media is truly an expert at their craft, and i mean that honestly, and this article reflects that.

To get into the content of the article; Michele states that the 3 tips that companies have to focus on are:

  1. Engage– Companies should focus on changing their monologue into a dialogue. Engaging with consumer allows you, as stated by Michele, “put the consumer in the center of your strategy.”
  2. Respond– Responding allows you to avoid a crisis and turn problems into solutions. Not responding to your consumers shows that you do not care and that becomes visible to your consumers.
  3. Be Visual- This tip kind of reinforces tip one. This is a way for a company to show their brand voice through images and engagement. If you stick to text and text only you give off the notion that your brand is a bland and boring brand. By adding pictures or questions to the text, a company can show that it is sociable and fun.    

I think that all these are great steps that are constantly overlooked by big businesses, especially the first 2.

Think Likeable got it right? Have any tips of your own? Leave a comment below.

Till next time this is Frank Buttafarro, and you have been informed