I was just recently told by one of my co-workers to watch this documentary: Art & Copy. If you are someone in the advertising industry, this is definitely a documentary you want to watch. Advertising giants, like George Lois of Esquire Magazine, Dan Wieden and David Kennedy of Wieden and Kennedy, Lee Clow of TBWA and the mastermind behind Clow’s Beard, and many more give you their insight on the industry and thought that went into some of the greatest advertisements of all time.

This documentary shows us that every advertisement is, as put by George Lois “poison gas”. It is suppose to make us feel a reaction when watching the advertisements. Whether that is to make you cry (like poison gas will make you do), laugh, or most importantly think.

Again if you have the time to watch this documentary, I suggest you do. An always remember:

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#TMA20: The Recap

Hi Followers,

Just got back from the Dallas, where we were celebrating, The Marketing Arm’s 20th birthday celebration (Happy Birthday again TMA). It would be an understatement to say that they went above and beyond while celebrating their 20th birthday. When we first got there, we went into a big hall to listen to great speakers talk about how to succeed in our industry. We learned a lot about the culture that went into making TMA the great that they are today. Next Roy Spence gave an amazing keynote that kept the crowd entertained and even a little teary eyed, myself included (see video below).

The key take away I got from Roy Spence’s keynote was always build up your strengths, instead of focusing on your weaknesses, that way you will be great at something, then being mediocre at a bunch of things.

Or as put better by Ron Swanson:
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After Roy Spence’s keynote address, is when the real fun began. We broke out into different sessions, and the one I took was Guitar class that was taught by Daniel Rocha (seriously you need to listen to him, which will be in a playlist below [with other great tunes]). My second sessions was Improv comedy, which is a great way to get to know your co-workers.

After we came back from our sessions, Ray Clark brought us back to the same room where the opening keynote was to give a speech himself. They brought up this idea called “the Pool” which was a crowdsource funding plan, with the help from Crowd Tilt, to help his employees pursue their dreams. Ray showed why he is the great leader that made TMA what it is today, and rewarded those who helped him do it (his employees).

At the end of the night TMA really went over the top and took us all out to a Bon Jovi Concert (who still rocks that stage at the age of 50). We spent three hours rocking out to Bon Jovi classics. You would think that this would cap off the night, but the night was still young. TMA took their employees that still had it in them for a open bar (well kind off, but with all else they offer you cant really complain) extravaganza. That was the end of the night (TMA sponsored portion of it).

As promised here is the playlist to recap the night:

Thanks for reading!

Till next time this is Frank,
and you have been informed.

“Nothing Was the Same”, not even the remixes.

We’re almost at the two week mark of Canadian rapper Drake’s “Nothing Was the Same” album release, and the remixes are slowly creeping through the door.

After high anticipation for Drake’s third studio album, “Nothing Was the Same” had and still has a lot of mouths buzzing. Drake had people hungry for his new music after releasing his infamous anthem, “Started From the Bottom“, and then thirsty for the album after showing a different side of him with “Hold On, We’re Going Home“.  Whether he is singing over a melancholic beat with the help of Majid Jordan and Jhene Aiko, or spitting bars over an experimental or bass-heavy beat, Drake has proven that he is here to make music and will be here for a while whether we like it or not. Being that “Nothing Was the Same” was at the top…

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Art & Copy

Video

I was just recently told by one of my co-workers of this documentary: Art & Copy. If you are someone in the advertising industry, this is definitely a documentary you want to watch. Advertising giants, like George Lois of Esquire Magazine, Dan Wieden and David Kennedy of Wieden and Kennedy, Lee Clow of TBWA and the mastermind behind Clow’s Beard, and many more give you their insights on the industry and the thought behind some of the greatest advertisements of all time.

This documentary shows us that every advertisement is, as put by George Lois, “poison gas”. It is suppose to make us feel a reaction, whether it makes you cry (like poison gas will make you do), laugh, or most importantly think.

Again if you have the time to watch this documentary, I suggest you do and always remember:

images (2)

Hello! Anyone Out There?

Hi followers,

Long time no see. Sorry for kind of abandoning you but:
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Since my last post, I have landed an internship with an up and coming marketing agency, Cultur8. I work on the Jose Cuervo account, and for those who know me, can already see that this was a perfect match. We handle all POS materials for the brand and contribute to the overall brand rebuilding. Recently the focus has been on the launch of Cinge, a new cinnamon tequila.

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In addition to the work I do for the Jose Cuervo Account, I’m also the content curator of all social media accounts of Cultur8, if you want a fun and professional account to follow you should follow us, like us, and all that social media jargon on Instagram, Facebook, and Twitter.

Like Cultur8 on Facebook
Follow Cultur8 on Twitter
Follow Cultur8 on Instagram

While you are at it, You should follow me on Twitter too!

Well that is what I have been up to the past 4 months and I promise to do these updates more often.

Till next time
Frank

Best Times to Post on SocialMedia

Hey Followers,

It has been a while since my last post, sorry about that but the whole trying to graduate thing took priority. Well I’m back at it again, but I plan on taking a different approach this time. In addition to posting about advertising practices, I will also be informing you about my life post grad and my job quest.

Here is a cool infographic, courtesy of Social Caffeine, about the best times to post on Social Media. Hope you enjoy. 

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